Minimum Desirable Product is a Lean UX strategy to guide product and engineering goals. By bringing in what is of the highest value and priority for users. Based on the issues users are attempting to resolve, actual pain areas, and naturally, perceived user requirements and desires. Similar to a Minimum Viable Product, a Minimum Desirable Product serves a purpose. Both are product management techniques that are employed in the design, development, and delivery of new products as well as the testing of business hypotheses. An MDP does not intend to be an entirely finished product. Once more, the emphasis is on reducing the product’s features.
Let us better understand this by using the example of a car buyer purchasing a car. As a result, an MDP decision method may reveal that in this scenario. The automobile buyer person mainly values noise-canceling surroundings and comfortable sitting because she spends a lot of time making calls in her vehicle. This influences what they find appealing. Because the sound system and sunroof are apparent emotional features of owning a car. The manufacturer may concentrate on an MVP choice on them in a normal MVP method.
However, unless Bluetooth is flawless or connecting a phone is extremely simple, the user does not care about sound. The sunroof is beautiful but it shouldn’t be the primary factor in your decision. This is based on an Experience Dynamics case study of the makeover of a major vehicle buyer portal. In the case study, two-thirds of the characters didn’t pay attention to technical details and instead worried about the emotional value. Such as the number of cupholders for their kids.
What is the difference between MVP and MDP?
Following listed are few of the distinction between MVP and MDP:
- MVP (Minimum Viable Product) and MDP (Minimum Desirable Product) are both product development strategies that emphasise creating products with the minimum features necessary to satisfy early customers and gather feedback. However, there are some key differences between the two concepts.
- MVP focuses on delivering the core value proposition of a product by identifying the most essential features that solve the core problems of the target audience. The goal of an MVP is to create a basic version of the product with just enough features to satisfy early customers and gather feedback for future development. An MVP is often used to test the market and validate the product-market fit. And is typically developed with a focus on speed and efficiency.
- MDP, on the other hand, focuses on delivering a product that is not only functional. But also desirable and appealing to customers. The goal of an MDP is to create a product with enough features to satisfy customers and create a positive user experience. While still keeping development costs and time to market in check. An MDP is often developed with a focus on customer-centric design. And may involve more iterations and refinements than an MVP.
- In summary, the main difference between MVP and MDP is that MVP focuses on delivering the core value proposition of a product with just enough features to satisfy early customers, while MDP focuses on delivering a product that is both functional and desirable to customers, while still keeping development costs and time to market in check.
Lead Engineer at Ceegees Software Solutions Pvt Ltd