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The creative process of originating, developing, and sharing ideas is known as ideation. It is important to realize that these concepts do not have to be fully original. You can brainstorm solutions to specific issues. Explore different methods of executing a solution, or even collect feedback and assess ideas. Ideation is more than merely generating ideas or having a brain storming session. In reality, ideation can set into three stages: generation, selection, and development. 

Idea creation is the first step in the ideation process. Although the process actually begins when you recognise and define the opportunity or problem. You can use a variety of activities, such brain storming sessions or idea challenges, to help the exchange of ideas. 

Why is Ideation Important?

Ideas help improve goods and services, foster innovation, and advance your goals. Though ideation is frequently call off in connection to design thinking. It is important to note that ideation has advantages that go beyond the creation of new products. Some of the specific benefits of ideation are:

  1. It can expand your chances for innovation: Good ideas are those that have the ability to benefit both the organisation and the client. The benefit of ideation is that it allows you to produce a ton of ideas. And the more ideas you have, the more likely it is that you will have good ideas.
  2. Ideation may combine various viewpoints and modes of thought: The kind of ideators you’ll gather together will depend on the goal of your ideation and the desired result. You’ll see later in this post why it’s important to include a variety of people from different backgrounds and experiences in your brain storming process for the best results.
  3. Improve those by developing them: Spray and pray method don’t work well for ideation processes. Even while it occasionally succeeds. Coming up with ideas and hoping one is pick out isn’t the strategy most people should use. You can challenge current ideas and make it simpler to choose the most relied ones. By using an ideation process that has been designed and prepared in advance to address a certain difficulty. Or aim for a particular goal.
  4. Helps you in setting priority and choosing the most reliable ideas: You can order these ideas according to importance and select the ones. Which have the best chance of being use in an organised ideation approach. When dealing with more complex concepts, it might be challenging to assess them and decide which ones to pursue further. Finding uniform standards for concept evaluation and prioritization is crucial.

Tools used for Ideation

Ideation tools are used to generate, develop and refine ideas during the software design process. Some of the ideation tools used in software design are:

  1. Brainstorming: It is a technique use in to generate a large number of ideas in a short period of time. It involve a group of people coming together to discuss ideas, and all ideas are take up without judgment.
  2. Mind mapping: It is a visual tool use in to organise and categorise ideas. It involves starting with a central idea and branching out into related ideas and subtopics.
  3. Wireframing: It is a low-fidelity representation of a user interface. It is use to visualise the layout and structure of the software.
  4. Prototyping: It is the process of creating a working model of the software. It allows designers to test and refine ideas before the final implementation.
  5. User stories: It is a technique use it to describe the requirements and functionality of the software from the perspective of the end user.
  6. Storyboarding: It is a visual tool use in to plan and sequence the interactions and events in the software.
  7. Personas: It is a technique use in to create fictional representations of the target user group. It helps designers to understand the needs and preferences of the users.
  8. Flowcharts: It is a visual tool use in to represent the sequence of steps and decision points in a process. It helps to identify the flow of information and activities in the software.
  9. Card sorting: It is a technique use in to organize and categorize content. It involves asking users to sort cards with different content into categories that make sense to them.