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Iterative testing is the process of making small, amazing changes or updates to a product and evaluating them against pre defined base line metrics based on knowledge gained from prior changes. Although it is frequently utilize in UI/UX context. It can also be utilize in product management context.

The TIC process typically involves the following steps:

  1. Test: The first step is to the product, service, or process to identify any problems or areas for improvement. This may involve conducting user testing, performing quality assurance checks, or analyzing data to identify performance issues.
  2. Iterate: Once problems or areas for improvement have been identified. The next step is to iterate, or make changes to the product, service, or process. This may involve making adjustment to design, functionality, or processes to address identified issues.
  3. Cycle: After making changes, the process starts again with testing. This cycle of testing, iterating, and testing again is repeated until the product, service, or process meets the desired quality and performance standards.

The Test-Iterate-Cycle is commonly used in agile software development methods. But it can be applied to many different areas of product development and process improvement. The process allows for continuous improvement and helps ensure that products and services are delivered at the highest quality possible.

Why is there a need to conduct iterative testing?

A few advantages of iterative testing for product managers are listed below:

  1. Control and test Easily: Product teams can modify a feature or product in small. Evidence based steps thanks to iterative testing. They can quickly implement changes and then collect user feed back to guide their product decisions. The changes are simpler to manage and evaluate because they aren’t drastic.
  2. Determine Problems Early: Product teams can find and fix defects and usability problems early on by gradually improving the product. Gaining ground enables a company to offer users a better product.
  3. Get More Information: Product managers can use the actionable insights provided by iterative testing to improve their products by analyzing test findings and user feedback.
  4. Deliver a Better Finished Good: By creating a significant or impactful product or feature and bringing it to market fast. Product managers hope to achieve product excellence. Product managers can better understand how consumers will interact with a product by using iterative testing. It reveals whether the product achieves the intended result.
  5. Keep Your Flexibility: Product managers can better respond to users’ shifting requirements by making incremental, small changes to a product. They can closely monitor how users respond to and use those adjustments. Future product choices are then influenced by these useful observations.